Digital Marketing Services for Healthcare Industry
About Healthcare Digital Marketing
Digital marketing has given the healthcare industry a new life by fortifying the visibility of hospitality services in the online space. With digital marketing, you can engage with patients and healthcare aspirants all over the world, building trust among the audience and broadening the growth of your healthcare services.
Digital marketing services for healthcare sector are much needed at the moment. If you have not carried out any digital marketing techniques for your healthcare service, now is the right time to embrace them.
Healthcare digital marketing refers to the process of promoting your services to healthcare enthusiasts through online platforms. Digital marketing is a remunerative investment option for your online healthcare services.
Nearly 88% of people look for health information online and 70% report that the health information that they refer to ends up influencing their ultimate treatment decision. Digital marketing clears a great way to make you stay connected with current and new patients whenever in need.
Our Digital Marketing Strategies for Our Healthcare Providing Clients
Social media, Facebook to be more specific is the key to promoting any brand or face. If a doctor enters the world of social media and creates a good impression on their audience, then there are high chances of them getting recommendations. Facebook makes it easy for doctors to share information with patients as all the clinic updates can be shared on Facebook and as your healthcare social media marketing agency, we will take the lead every step of the way.
According to research, around 60 per cent of social media users were more likely to trust social media posts and activity by doctors over any other sector, so being a doctor you have already done half the job with digital marketing.
- Encourage patient reviews
Patient feedback matters a lot since it since helps in building trust among the patients. It is a common practice for everyone to enquire about a doctor before visiting them which is nothing but taking reviews from the existing customers. As a healthcare digital marketing agency, we help collect the reviews from your patients and display them on the website, following which the prospective patients will be able to read the testimonials and make a more calculated description.
Also, video recording of the reviews can create an even more powerful impact on the audience so if your patients are ready to face the camera and share their experience then we will provide our services to shoot the video and upload it on your website, YouTube or any social media platform.
- Produce your videos
Doctors are always busy due to their work schedules, but to have a good reputation and a face value in the market, they have to find good ways to communicate with their audience. The best and easiest way to achieve this is to opt for social media marketing for healthcare professionals to create videos that are both engaging and informative. Audiences these days are easily drawn to visual content, so give them that.
- E-mail marketing
Patients and healthcare enthusiasts are always in need of information and opinions and email marketing is the best tool to keep them informed about various things. It is also a strategically sound idea to customize emails based on the varied interests of the audience. This will provide them with relevant information every time. Always plan the email marketing campaigns well in advance to ensure maximum efficiency.
- Local SEO and personal branding
It is necessary to have a strong local search engine optimization as the people from your city will be searching for your clinic. As a healthcare SEO company, it will be our responsibility to make sure that our client has a Google My Business Page which contains all the information right from address, contact number etc along with the reviews. Also if you are affiliated with a hospital then we will provide you with personal branding as people will look for the doctor and not the hospital since it will be secondary to them. Once people get to know about you then you will automatically start having more patients.
- Write blogs regularly
Blogs act as a bridge between doctor and their patients. Writing blogs regularly can prove fruitful in the increasing volume of patients. As your digital marketing service provider, we will create content that users want to read and would be willing to share. As writing blogs is writing something related to recent updates in your expertise area we can also share various experiences of the patients that you have come across. If writing about a serious disease, we will make sure to not scare off the patient, instead, they must feel like they have learned something new and wish to know even more about it.
- Pay-Per-Click Ads
As a digital marketing agency for doctors, taking both your profession and your field into consideration, you can easily trust Google’s pay-per-click advertisements as they allow you to display ads specifically to those who are using your targeted keywords. It refrains you from spamming the general public and targeting the right audience. We also make sure to use the terminologies and search terms by predicting your patients’ possible searches.
- Event coverage
Doctors usually attend a number of conferences that no one knows what they are about apart from the medical fraternity. Therefore, as your healthcare social media agency, it is our responsibility to let people know where you went. We will help provide proper coverage of the event or the conference through Facebook updates or blogs. We have the options of starting a Facebook live or Instagram live to directly communicate with the audience, or even sharing the picture of the events on social media. This helps in highlighting your presence and building reputation and trust among the audience. The audience will also know that you are updated and comfortable using new technologies.
- Directory listings
It is important to have yourself listed in local directories like Justdial, but along with that, you must also be listed on medical directories like Practo, HealthGrades, DoctorsDig.com, and BookofDoctors to name a few as it will not only help in building a good virtual presence but you will be reachable from everywhere.
Be it digital or social media marketing for doctors or the institute itself, with all the above pointers, if executed properly your medical practice will be visible to a wider audience and you will start receiving better leads.
In today’s time, digital marketing for doctors has become a necessity. They are always low on time, so they must hire a good digital marketing agency as these agencies are good at creating online marketing strategies catering to doctors and the medical field.
How Digital Marketing can Benefit Hospitals
- Prospective patients & healthcare enthusiasts hang around online
Today, everyone basically lives in the digital world. Even as per statistics, most successful healthcare deals started on the internet. A rather prominent percentage of the US population is known to look up information associated with health online.
- There is an increase in the use of mobile devices
Most people are now turning to their mobile devices for information. Everything from catching the latest cricket score to the newest trend in town. Utilizing this recent trend can be a gamechanger for digital healthcare marketing.
- Digital metrics track down everything
Digital metrics are powerful and can track any info, trend, or happening which, in the long run, are helpful to running a successful campaign.
- Email marketing is a lifesaver
Hospitals can reap the numerous benefits of email marketing to reach out to their patients.
- Most prospective patients value reputation
Digital tools allow healthcare services to showcase reputation, professionalism, and reliability as patients look up the reputational aspects of a business before giving them a chance.
- Digital marketing for healthcare providers is almost unavoidable
People are beginning to dive into digital marketing for healthcare to connect with the right hospital or medical practitioner. Digital marketing is the most flexible, reliable, and easy-to-implement strategy for a hospital marketing initiative.
- The ability to focus on particular demographics
Digital marketing enables hospitals to categorize campaigns to target local areas, suburban, and particular healthcare territories which makes it easier to reach out to the target audience.
Advantages of Investing in Healthcare Digital Marketing
Improved visibility on search engine
One out of 20 searches on Google is healthcare-related, be it health and wellness tips, diet tips, disease symptoms, and more.
The good news here is that with the help of effective digital marketing and search engine optimisation, you can improve your chances of becoming visible on the first page of Google.
Cost- Per-Acquisition (CPA)
Implementing a digital marketing strategy to draw new clients to your business can reduce your overall advertisement expenditure. As per a recent survey, medical centres spend more than $314 and $348 per patient on print and TV ads, respectively. This is a huge monetary outflow compared to what you will spend on a digital marketing campaign, with over a 50% slash in expenditure.
Increase in patient referrals
Through digital marketing, you have access to various professional tools and software that can manage your campaign for optimum performance and bring quality leads to your healthcare service.
Better data-driven decisions
Tracking down patient’s information can be difficult with traditional marketing, but with digital marketing, the process is much smoother. On top of that, making an informed and data-driven decision is easier with digital marketing.
Location-based targeting
Digital marketing provides healthcare centres with the opportunity to target a specific demographic like age, gender, location, and others as it makes tracking patients easier, and patients can get a more personalised experience at the same time.