Benefits of Online Reputation Management(ORM)

Nowadays, Businesses and industries are investing a major chunk of their finances to create, improve, or maintain their online presence. In this internet age, you will hardly find any business that is not influenced by the impact of online marketing and the internet. Internet is easily accessible for nearly everyone and more than 80% of businesses come through online platforms. The digital and automation sector is reaching new heights of success globally and it will be a great decision to formulate your marketing strategy in accordance with the trend established by the digital world. Online reputation has become an important tactic for the exposure of business as well as your reach.

• Budget-friendly Technique

One of the best parts of hiring ORM service for your business is that it is pocket friendly so you won’t have to spend unlimited money on your PR and advertising team.

• Support transparency and consumer engagement

The overview of the website in a search engine shows the real face of the website and if a reliable Online Reputation Management Services in Mumbai handles it for you then it can aid in grabbing the attention of the audience. The most important feature of any business website is to maintain the transparency, quality, and consistency in its product and services.

• Build credibility among consumers

Applying a research management strategy to your business is a smart approach as it creates trust between the business and its consumers. The positive reviews and feedback that you read on online platforms are a form of promotion that ensures the longevity and credibility of your brand. It showcases complete information and features about your service and product enabling people to easily connect with your business and start to consider investing in your services, thus showing that ORM helps build reliability among customers for your business.

• Enhances online visibility

With a decent reputation management company like ours, your website visibility in search engines will witness a significant growth. This tactic is developed with the objective of coming up with positive reviews and authentic postings for various digital platforms. This undoubtedly helps attracts more consumers through its vibrant online visibility.

• It is beneficial to get rid of negative publicity

The nature of comments or reviews received can make or break the reputation of your business. Moreover, it is one of the primary reasons responsible for the ranking decline in the search engine. To get rid of such negative comments and reviews, one must hire the best among different Online Reputation Management Companies in Mumbai to analyse this issue. We at SNK help create positive links and authoritative content marketing that aids in bringing down your negative advertisement from the top result pages of popular search engines like Google, Bing, and Yahoo.

Why you need our ORM services

• Build Greater Trust

Our reputation management services will help you build trust to form more transparency in all the right places as brands with good online reputation management are trusted brands and with a positive response to either good or bad comments, you can ensure that you understand their concern which will consequentially improve your reputation and build trust with customers.

• Performance Tracking

Our daily, weekly & monthly updates will help you to track the progress of your website and everything that is planned for the coming months

• Excellent Customer Support

Customer support is our top priority, our project managers are available at your service to facilitate better communication.

• Impact Sales And Revenue

We help create comprehensive ORM strategies to help your business be positively known by its targeted customers and promote incredible benefits like increased sales and revenue.

• Dedicated Project Manager

We understand the importance of a personal touch which is why we provide a dedicated account manager for better and more focused coordination and communication.

• Better Search Results for Your Website

Our ORM services will help you attract genuine reviews, more business, better ratings, as well as availability on known and trusted platforms. On the more technical front, we can also help your business website to attract more clicks, responses, traffic, prospects, and conversion.

• Easy CRM Tools

We use simple & easy-to-use CRM tools to help create and maintain relationships with our clients by providing an update on daily tasks.

• Better Customer-Services

We provide a great first impression, great recruitment opportunities, online insights, good leadership, increased customer credibility, good media coverage, and various other benefits.

Our strategies to maintain your online reputation

• Respond to every review

Businesses that respond to every review will only get better reviews over time. We generally recommend publicly thanking all reviewers irrespective of how they have rated your business, simply because it communicates to both your existing and potential customers that you care and are not just doing some form of damage control by responding to a negative review as you have been engaging with all your customers the entire time. Know that a smart consumer can spot a dedicated and customer-service oriented business from far away, and will always be happy to reward them with more business.

• Set up an online review profile before you get negative reviews

Whatever be the nature of your business, it is impossible to please all your customers all the time but know that bad reviews do not have to hurt your business given the proper preparations. So, instead of waiting for a bad review and then rushing in to repair your online reputation, the best thing you can do is fill out all your contact information, tell your business’s story through words and images, and then invite some of your customers to review your business. Having a well-developed online profile on review sites can be useful in helping you generate new business, but even if your business receives a negative review, it can be read in the broader context of your business.

• Collect as many reviews as possible

Having a large number of reviews can be a tremendously helpful way of earning the trust of prospective customers and improving your current conversion rates. On top of that, if you get any negative reviews, it can be seen in the context of your dozens, hundreds, or even thousands of happy customers and it will simply work in your favour.

• Be transparent

It might be hard to show and accept your drawbacks but hidden or understated weaknesses are a primary cause of most bad reviews. In many cases, these businesses are often worried that customers won’t make any purchases in the first place if they make their drawbacks public, which might result in a slight bump in sales for a day, but disappointed customers won’t come back and will write bad reviews, resulting in fewer customers in the long term.

What we’ve seen work is a policy of transparency where businesses that end up getting the best reviews are those that make their weaknesses clear upfront, but explain them and then do their best to overcome them. Over time, businesses have realised that being even a little more transparent upfront yields customers that are more forgiving, loyal, and likely to be understanding and write positive reviews.

• Respond to negative reviews the right way

For a small business owner, negative reviews can feel particularly painful and personal but if you respond the right way, it’s possible for you to not only prevent damage to your online reputation but improve it instead. By engaging with a reviewer, you are establishing a human connection and can often help the situation and even change the customer’s mind.

You might be surprised at how often a polite response to an initially bad review can lead the reviewer to give your business a second chance. If you feel like you can resolve a customer’s complaint, send them a private message offering the solution, but if you are unable to resolve the customer’s issue, simply write a short and polite public response by thanking them for their business and feedback.

During all of this, you need to keep in mind that your response will also be read by other potential customers who will be able to see your professionalism and commitment to providing all customers with the best possible experience.

Our 5 step reputation management plan

Step 1: Monitor your reputation

The first step in any plan is the most important one as without this, you really can’t move further, or in the right direction. This entire plan is based on the conjecture that you hear what people say about you following which you respond. It is no secret that people talk about your brand all over the internet, all the time. Since trying to monitor all these conversations on your own is a losing battle, you need some help from the experts.

Step 2: Devise a response plan

It’s all well and good to know what is being or has already been saying about you online. In fact, it is rather essential if you wish to develop a positive reputation. But the way you aim to improve your reputation will be thanks to action – the steps you take next. As with nearly everything in life, it’s best to have a plan.

Step 3: Handle negative comments delicately

It might be tempting to brush it off when you get that one-star rating or negative review and pretend it never happened by hoping that it would get buried in a sea of happy customers and feedback. The undeniable truth is that you can’t just ignore bad comments as they are public and will probably be online forever until and unless you get rid of them. Responding to these will give you a chance to clear the air. According to a poll, around 80% of unhappy customers were won over with the right response. Make sure you maintain a polite, professional and friendly front when talking to a customer. Your tone is always important as it would be worthless and counterproductive to make things personal or take offence at every comment. Instead, try being level headed about the situation and try to get to the root of the issue. Remember that most customers understand that problems cannot be solved in the blink of an eye, which is why they need to know that the other person listened, and is doing their best to provide a solution.

Step 4: Build on the positives

Just as you shouldn’t turn a blind eye to bad comments, it is beneficial to respond to good ones because these are the posts that enhance your online reputation and by doing this, you will not only reward customers for saying nice things but also encourage others to do the same. It might seem easy as all you have to do is thank people for their kind reviews and hope they share your response and positive experience with their friends.

Step 5: Follow through on your claims and measure your results

The final step is to make the changes that you have committed yourself to. If you offer a customer a discount as an apology for bad service or promised to speak to a particular employee about an issue, you will actually have to fulfil these commitments especially if you made these offers online in front of your customers and visitors. Things will only take a turn for the worse if the customer follows up their first bad review with a story about how you failed to follow through on your claims. This doesn’t have to be a chore because this is simply an opportunity to bring about some real change in the organization. You must have made a promise for a specific reason, and it won’t help either party if you simply ignore it.